After winning the 2011 Miltown Beat Down, Reason didn’t just relax and play it cool. Nope! He put out a new project. Check out his “Champion Sound” that gives you a little taste of his catalog.
Hey everybody, it’s Jordan here.
I wanted to take a moment to address the REAL purpose of the Miltown Beat Down. Let me begin by saying, that while this is a competition, those who lose in this event are often the really winners.
I’d like to share a story of how two of our recent contestants dealt with their losses. One of the contestants left the event without speaking to me at all about his performance. I then heard rumors of this artist’s fans causing a fight at the event. As if that wasn’t enough a rant of negative comments was placed here on our site, but since I don’t allow for hate on this site it was never posted.
The other contestant thanked me after the event for allowing him to be part of the battle. He then RSVP’d to attend the other rounds of the competition and I even found out that he had a session with our DJ and co-host KID CUT UP to talk shop and trade beat making secrets.
Each of these contestants lost on Thursday night. BUT, WHO IS THE LOSER?
I’ve built this event to give my favorite part of Milwaukee’s rap scene a stage to shine on. The producers are the heart of what we do here in Milwaukee hip-hop. I only want to build bridges and create love.
Through healthy competition we see the imperfections in our own work. We are forced to step out of our comfort zone and do some tough self-evaluation. No one wants to be told that their baby is ugly. However, if any MKE producers REALLY want to make it in the music industry, they had better have some tough skin and be ready for a ton of criticism.
I only hope that we continue to see collaboration and partnership grow from this event. So many of the “losers” of the Miltown Beat Down have gone on to create great work with other MKE artists; Reason, Jihad Baracus, Audio Pilot, B-Side, and even LORN, are all past MTBD losers. But, they know that the art they create speaks more to their legacy than a win or loss here.
act cool, show some love, and be ready to build Milwaukee!